Iniard Watch

Wednesday, April 06, 2005

Time to pack my lunch?

After keeping up with reports by El Blogo, who is seeing his lunch budget go through the roof because his wendy's extra value menu went away, I started to get concerned about my own lunch situation. After checking the Wendy's website, it seems that the extra value menu is available at participating restraunts only. So if your Wendy's decides to do away with it, complain to the manager or simply find another Wendy's to go to. If some Wendy's are starting to do this, however, I expect they will all be following suit. They will probably take notes from McDonalds.

It has been well publicized that McDonalds had significant increases in their profits last year, despite some negative press about the supersize me movie and the growing trend of people wanting to be more healthy. They did away with their "supersize" menus and started pushing the salads. It is easy to understand why their profits are going up. They charge outrageous prices for the salads knowing that people who are trying to be a little healthier are willing to pay a little more. This is why their entree salads are so expensive, but because the ingredients are expensive, and certainly not because of the labor involved. They make these salads up the night before (or maybe days ahead of time), and they sit in the cooler until you order it. If you order a salad and a dasani water, you pay over $6 and it takes them all of 5 seconds to get it out of the cooler. There is no bun to toast, to hamburger to grill, no ketchup to squeeze, nothing. Minimal labor and drastic markups on the ingredients equal more profit for Mcdonalds.

Now Wendy's could be starting to phase out the extra value meal, now that they are promoting the idea of substiting "healthier" (aka former value menu items) in place of fries. They probably realize that people will pay more combo meals if they thing they are eating somewhat healthier. Getting people off of the 99 cent salad and potatoe meal may also force more people into the pricey entree salad category (which is not necessarily healthy). Time will tell, but we will be watching....

p.s. my $2 combo at wendy's consist of (2) ceaser side salads with low fat honey mustard dressing and an ice water. Two salads together are about as much food at less than half the costs and calories of the pricey entree salad.


  • Ive noticed more advertising from mcdonalds pushing there dollar menu."Im a dollar menu guy...."

    By Blogger Jason Schneider, at 9:35 PM  

  • Maybe you should pack your lunch. Eating out makes you fat. You guys should watch the movie"super size me"

    By Blogger bschneider5, at 7:36 AM  

  • wendys is coming back with the value meal after the old finger in the chili incident. anybody heard any more about that incident. i heard they pulled a print.

    By Blogger SchneiderBase, at 3:51 PM  

  • I've been buying healthy food for a long while now. It's definately more expensive to eat right than to give in and get some fries. This is especially true at fast food place. I went to Chick-fil-a the other day and had to have my credit checked before I got my Cool Wrap. No wonder they take credit cards, most people don't carry that much cash with them!

    By Blogger William Conway, at 10:44 AM  

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