Iniard Watch

Thursday, January 12, 2006

Campbell’s Soup… Mmm.. Mmmm.. Greed?

When you keep an eye on Iniards like I do, then you probably already know that just about anytime there is new and improved product packaging, the net price you pay for something goes up.

Today it was “Shock and Awe” in the soup aisle, as I was overwhelmed with the new Campbells soup display system. They have the refrigerator shelf pop can dispenser type things that allow them to have big pictures on the fronts as mini billboards while the soup is stored behind them. Since Campbell’s has about 15 feet of shelf space, this new system allows them to put the pricey stuff in the new containers right at eye level, with big eye catching pictures, and then the economical soups in regular old cans are quietly hidden down on the bottom where you have to really get on your knees to find them. Down there you will find the economical family size vegetable soup which has 6 servings and costs $2.19, or $0.37 per serving.

$0.37 per serving

What they are really pushing is the “Heat & Enjoy” soups, which come in microwavable bowls and are pre-diluted so you don’t have to waste time with pouring soup in a bowl and adding water, since that is too much like cooking dinner. They really like to mention how the Heat and Enjoy soups are microwavable (as if the regular soups were not). It is essentially the same soup, only in a different package. For this convenient package, which holds two servings, you pay $1.00 per serving. (3 times the amount of the original). Don’t worry about the costs.. .just Heat & Enjoy it!!!

$1.00 per serving

For the people that are willing to spend even more money, they have the “Soup at Hand” collection, which is essentially the same soup again, pre-diluted, only this time in a cup shape microwavable container, like a sippy cup for soups. This soup is for people that are too busy to realize how much they are paying for soup…er.. I mean for the people that are too busy to get a spoon out when they want to enjoy a hot bowl (or sippy cup) of soup. For this added feature in the soup packaging, you are paying $1.79 per serving (about 5 times the price of the original!!) Maybe they think that if you can hold it like a starbucks cup, you can pay starbucks prices for soup.

$1.79 per serving

What I also found interesting, is that the low sodium version of the regular condensed veggie soup was also $1.79 per serving. Same soup without as much salt costs 5 times more? Seems they must have done some research to figure out that is the most people will pay for soup.


  • Commy soup iniards bastards......

    By Blogger Jason Schneider, at 3:46 PM  

  • You have not seen those displays? A couple months ago I say this huge behemoth of display for all the campbells soups. And yes now they have all these "varieties" - I remember back years ago when you could get Tomato or Chicken Noodle ;)

    By Blogger LocuTus of Borg, at 4:28 PM  

  • Good article. I was thinking about this kind of thing when I was a Dorothy Lane and they had cut carrots for almost $5 bucks. Who wants to wash and cut a carrot for a fraction of the cost these days?

    By Blogger Ron Schneider, at 5:38 PM  

  • "Maybe they think that if you can hold it like a starbucks cup, you can pay starbucks prices for soup."


    but I am a sucker for *$ every once in a while!

    By Blogger Killired, at 9:13 PM  

  • you know what i like about cambell's? the cans with the pop can like tabs... my kids also like the kids soups... the goldfish one goes over big time with them

    By Blogger Killired, at 9:16 PM  

  • Jason: Right on Bro.

    Locutus: I wonder if the displays meet the local building codes?

    Ron: Not only are those DLM carrots cut and prewashed, they are also organic, pesticide free, gently pulled from the ground, and were counseled for separation anxiety when removed from the garden of their friends.

    Killired: Yes the pop tops are nice. I wonder how much the per serving price went up when they added that feature??

    By Blogger Jude, at 10:03 AM  

  • Iniards....

    By Blogger bschneider5, at 2:27 PM  

  • i have no clue how much the price went up... you would think that when Campbell's switched to that top that the can opener makers would have sued them or something crazy like that!

    By Blogger Killired, at 11:41 PM  

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