Iniard Watch

Saturday, January 14, 2006

Schick Quattro Power Infomercial



Shick has a new web ad campaign devoted to their Quattro power razor that is pretty funny. It is an infomercial style website that has videos of a late night infomercial campaign. It is very nicely done, with lots of videos and content. Obviously done with a bit of a budget, as they paid the money to get Kato Kaelin for their lead man! In the spoof they are over-exaggerating the powers of shaving with their razor, making claims that it will get you promotions, friends, and even help you score with the chicks. (Kato is in bed with 3 women after shaving). There are also some good and cheesy promotional lines they use in late night ads, like “I can’t stop talking about.. see, I’m doing it right now!”

Although it is very entertaining, I think that the points they are exaggerating in the spoof are the same points they are trying to subtly make for real in their tv and magazine spots. Use our razors and you will be a better than people that don’t use our razors. At any rate, I found it very amusing and thought it was a good way for them to spend some of the profits they are making from all the fools spending $20000 for a close shave.

3 Comments:

  • Thats very cute, before you watch the clip look at Kato. It looks like he missed shaving his upper lip, or has the 5:00 shadow going on....

    By Blogger Jason Schneider, at 3:38 PM  

  • I nominate the "Changing Lives" video for some type of Award!

    By Blogger Ron Schneider, at 7:45 PM  

  • I just can't get over their being 5 blade razors on the market. What are the other 3-4 blades going to do, besides give razor burn?

    By Blogger ~Dawn, at 12:50 PM  

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